Superior Website Development and Design

Edward Rayne is a superior web development and design business in Topeka Kansas with over 16 years of professional experience building modern accessible websites. We specialize in solutions for small businesses that will enable them to have a successful productive web presence.

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Recent Web Development blog entries

Edward Rayne is a full service web site design and development studio. We offer everything you need to design, program and promote your web presence on the modern web. Our solutions include design, development, seo, internet marketing, and e-commerce. We are passionate about design and code and we promise to bring that passion and experience to your project.

Recent Web Development blog entries

Content Strategies

I know that it will sound cliche but unique, quality content really is the best way to make your website a success. Even with all of the tweaks to algorithms on the various search engines, it’s obvious that content really is king when it comes to SEO. The good thing about that is that content [...]

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301 Redirects for SEO

One of the main problems that arise when doing SEO, updating content, or when redesigning a site, are URL’s that no longer work. When this happens not only are your customers subjected to broken links, but all search engine value the old page had is lost.
Best practice is to take those old URL’s, and all [...]

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The /robots.txt file is simply a text file on your root directory that tells all “good” robots (the ones that aren’t fishing for email address or other spammy pursuits) what parts of your site to not index. By default all content that is accessible to a search engine spider is considered fair game.  Because of this a [...]

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Last Friday while I was dying from the plague Google announced they are rolling out personalized search to all users. Now everyone searching Google, logged in or out, will get back results that are personalized based on their past searches. Sounds kind of creepy but should actually result in a better user experience. [...]

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SEO and XML Sitemaps

As defined at sitemaps.org “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling”.  A sitemap is an XML document that typically is placed at the root level.  The document contains information on the site structure and contents for search engines.
Normally, whether or not [...]

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