Recently we were approached by Terry Miller to work on the website for Paddock Tool Company Inc.  Like many small businesses www.paddocktool.com had been thrown together quickly years ago and largely forgotten.  In the best economic times Terry, the business librarian at the Topeka library, knew that having an outdated website was costing her money. In the current economy a good website can be the difference that keeps the doors open.

Terry had heard of us through word of mouth and was needing a complete redesign and reworking of all the content on her old site.  We met with her several times to get a good understanding of what she wanted to accomplish and how she wanted to portray her company’s rich history.  We also worked with Terry on ways to deliver all of this and remain within a very small budget.

Original Design for Paddock Tool

Even after cutting our services to the bone and eliminating some high return (but high investment) services such as e-commerce and SEO Terry has been very pleased with the end result.  More importantly her business is already recovering the investment.  Since the redesign internet search engine traffic has been steadily increasing by over 25% every month.  This increase can be directly attributed to solid development and design practices since all market research and SEO services were cut to make budget room.

In the end Terry was very pleased with the project and has already returned to work with us again.  In particular Terry said she loved the way the design portrays the image that she wanted to give to her customers.

Final Redesign for Paddock Tool