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Tagged with: Best Practices • Website Development
When I was first learning to develop websites back in 1999 opening external links in a new window was an accepted technique. But that was 1999 and the 90′s were for the internet what the 80′s were for hair. Since then we have come a long way with web standards, usability, and accessibility. However, like [...]
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Tagged with: Best Practices • Marketing • Policy • SEO
I know that it will sound cliche, but unique, quality content really is the best way to make your website a success. Even with all of the tweaks to algorithms on the various search engines, it’s obvious that content really is king when it come to SEO. The good thing about that is that content [...]
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Tagged with: Best Practices • Tutorials • Website Development
The /robots.txt file is simply a text file on your root directory that tells all “good” robots (the ones that aren’t fishing for email address of other spammy pursuits) what parts of your site to not index. By default all content that is accessible to a search engine spider is considered fair game. Because of [...]
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Tagged with: .htaccess • Best Practices • Marketing • SEO • Tutorials
One of the main problems that arise when doing SEO, updating content, or when redesigning a site, are URL’s that no longer work. When this happens not only are your customers subjected to broken links, but all search engine value the old page had is lost. Best practice is to take those old URL’s, and [...]
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Tagged with: Best Practices • Marketing • SEO
The nefarious keyword tag has created more confusion and stress in webmasters and SEOs alike than any other meta tag. Endless questions of who supports it, who doesn’t, how many keywords should I use, do I use commas or not, and thousands more are asked on webmaster forums every single day. There have been a [...]
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Tagged with: Best Practices • Marketing • SEO
Let’s face it, most SEO clients simply don’t have the interest or the time to become SEO experts. That’s why they are hiring professionals to manage that aspect of their business. While this brings in clients, the challenge is that many clients have unrealistic expectations of the process and end results. As an internet marketing [...]
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Tagged with: Best Practices • Policy • Process • Web Site Design • Web Site Development
A solid website development and design process will speed up delivery, improve quality, and reduce costs for projects of any size. Here is a short overview of the process we use to plan, develop, and design websites. Many of the individual tasks are dependent on the project but the stages remain the same. I should [...]