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Tagged with: Marketing • SEO • small business blogging
A few months back we were consulting with a small business owner on getting his blog up and running and the topic of who to blog for came up. Normally we give our standard recommendation to blog to his perfect customer and after one or two follow ups we move on. This client had more [...]
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Tagged with: Best Practices • Marketing • Policy • SEO
I know that it will sound cliche, but unique, quality content really is the best way to make your website a success. Even with all of the tweaks to algorithms on the various search engines, it’s obvious that content really is king when it come to SEO. The good thing about that is that content [...]
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Tagged with: .htaccess • Best Practices • Marketing • SEO • Tutorials
One of the main problems that arise when doing SEO, updating content, or when redesigning a site, are URL’s that no longer work. When this happens not only are your customers subjected to broken links, but all search engine value the old page had is lost. Best practice is to take those old URL’s, and [...]
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Tagged with: Best Practices • Marketing • SEO
The nefarious keyword tag has created more confusion and stress in webmasters and SEOs alike than any other meta tag. Endless questions of who supports it, who doesn’t, how many keywords should I use, do I use commas or not, and thousands more are asked on webmaster forums every single day. There have been a [...]
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There are three main elements to a search engine optimization campaign. The research and planning, the on site optimization, and the off site promotion. I’m going to attempt to give a brief overview of each to explain what they are for. Please feel free to post questions or comments below. Research and Planning Many SEO [...]
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Tagged with: Best Practices • Marketing • SEO
Let’s face it, most SEO clients simply don’t have the interest or the time to become SEO experts. That’s why they are hiring professionals to manage that aspect of their business. While this brings in clients, the challenge is that many clients have unrealistic expectations of the process and end results. As an internet marketing [...]
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Tagged with: Marketing • SEO • Social Networking
Every webmaster and business owner wants to see their site at the top of the search engines. For this reason one of the most commonly asked questions we get is “how do I improve pagerank for my website?”. Here are the five basic principles we preach for improving pagerank, search engine rankings, and organic traffic. 1. [...]