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Tagged with: Marketing • SEO • small business blogging
A few months back we were consulting with a small business owner on getting his blog up and running and the topic of who to blog for came up. Normally we give our standard recommendation to blog to his perfect customer and after one or two follow ups we move on. This client had more [...]
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Tagged with: Best Practices • Marketing • Policy • SEO
I know that it will sound cliche, but unique, quality content really is the best way to make your website a success. Even with all of the tweaks to algorithms on the various search engines, it’s obvious that content really is king when it come to SEO. The good thing about that is that content [...]
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The nefarious keyword tag has created more confusion and stress in webmasters and SEOs alike than any other meta tag. Endless questions of who supports it, who doesn’t, how many keywords should I use, do I use commas or not, and thousands more are asked on webmaster forums every single day. There have been a [...]
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Tagged with: .htaccess • Best Practices • Marketing • SEO • Tutorials
One of the main problems that arise when doing SEO, updating content, or when redesigning a site, are URL’s that no longer work. When this happens not only are your customers subjected to broken links, but all search engine value the old page had is lost. Best practice is to take those old URL’s, and [...]
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The description meta tag is intended to provide the text search engines should use along with your title when displaying search results. Of course, as with most things in SEO this does not always happen. Many search engines, Google included, will sometimes create their own description that they feel better match the search query. Descriptions [...]
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Tagged with: SEO
Canonicalization is the term Google uses to describe the process of picking the best URL when there are more than one for the same content. For example the typical website homepage i.e. http://www.sample.com normally has four possible URL’s. Those four links would normally be … http://www.sample.com http://sample.com http://www.sample.com/index.php (or whatever) http://sample.com/index.php So what we have [...]
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As defined at sitemaps.org “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling”. A sitemap is an XML document that typically is placed at the root level. The document contains information on the site structure and contents for search engines. Normally, whether or [...]
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Tagged with: Best Practices • Marketing • SEO
The nefarious keyword tag has created more confusion and stress in webmasters and SEOs alike than any other meta tag. Endless questions of who supports it, who doesn’t, how many keywords should I use, do I use commas or not, and thousands more are asked on webmaster forums every single day. There have been a [...]
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The title tag is one of the meta elements contained in the portion of your page code. Unsurprisingly, the title tag is used as the title of the page. As such it will appear as the page title in search engine results, on the browser, and in bookmarks. Since the title tag appears so many [...]
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The robots meta tag is used to control how search engines treat the page and the links on that page. The tag allows you to choose whether to have search engines “index” or “noindex” the page and whether or not to “follow” or “nofollow” the links on the page. The robots meta tag is very [...]